Home Appliances
Intense industry competition,
Suning
Electrical
Enclosure from the
Lease
Shift from procurement shop store expansion. Close
Golden Week
On the eve of Suning Appliance (Shanghai)
Management
Headquarters, CEO Ling Guosheng throws a bombshell to the industry: Shanghai Suning has recently spent nearly 600 million purchase of the business district in Pudong Yaohan Far East Building, will be the core business district in Pudong, Shanghai Suning to create a second “Changning store . ” It is the first time Suning expansion enclosure in the country by way of purchasing store expansion.
Reporter has learned, the purchase of the Far East Building of the 600 million funding from the private placement has received Suning nearly 2.4 billion fund, which is the second in 2005 to 35 million won Suning Shanghai Zhongshan Park business district, after Wang Pu, again heavily invested.
4 21, Suning Appliance’s announcement, intended to be no less than 33.3 yuan / Unit issue price, on the body
Investment
Are directed not more than 7300 million additional A-shares to raise funds for 250 chain logistics center project development and Shenyang. About 1.5 billion will be used in the north, northeast, northwest, central, eastern, southern China to open 250 stores, increasing the total business area of 815,000 square meters, the formation of additional 18.625 billion yuan of annual sales volume. This calculation, the additional funding Suning about 2.431 billion yuan.
The State Council Development Research Center Deputy Director Lu Renbo that market, compared to rental stores, the giant home appliance chain stores since the purchase, the stores can be secured to continue
Financing
, But it can save tens of million dollars a year rent. Taking into account price rises, investors purchasing stores up to 5 to 6 years can be fully recovered.
On Suning in Shanghai that has a strategic urban development strategy, Ling Guosheng to describe, in 2007, Shanghai, Suning will further enhance the quality of new store opening, strengthening the rural market penetration. At the same time to speed up the fourth generation of 3C + stores to promote, plan the whole year 10 3C + stores, but to Shanghai Suning next goal is the heart of Xujiahui. Shanghai Suning’s goal is to achieve at the end of 50 shops, selling 50 million development goals by 2010 15 billion in sales volume. Suning side also said the recent Shanghai Suning is an area of up to 150 acres to build a large logistics base will be linked in Jiangsu and Zhejiang provinces.
Suning dare to spend 600 million to build a store, Ling Guosheng introduced the reasons for this: Suning in Shanghai five years, from the beginning of the rental shop to buy now shop, the future is the development of self-built shops, are “the shot when shot, “which include” a shop arrived 10 stores “in such a generous, Changning shop to shop, Changning scale of 800 million yuan in sales terms, has been close to or greater than 10 shops selling the sum of the general community. This calculation, with the future launch of the flagship store in Pudong, Shanghai, Suning’s store on the far side more than 50, this is the Shanghai Suning’s “big store strategy.”
Ling Guosheng, “said home appliance chain has already spent extensive business puberty, more big stores, small shops weaker chain polarization will be intensified, so blind Qiangdian, distribution no longer bring share may even be a waste of resources, the flagship store will be the core business district to consolidate the best way to advantage. Suning for fast and stable development, not the number of blind pursuit of quantity, but the single-store sales ability, the flagship store will play a ‘pit one against ten’ role . “
Ling Guosheng, said, “Shanghai appliance market today, not simply the sense of lack of electrical stores, but respect for the brand’s flagship store shopping experience and reflect individual needs store. Suning the next three years, Shanghai will set up brand main flagship store, which does not rule out the possibility of re-purchase.
It is understood that the Far East will be building into a store Suning 3C + flagship carrier-class, but also the industry one of the most high-end electronics store, completed in Pudong, Changning flagship store flagship store will constitute a “Double Stars”, Pudong Puxi echoed from the business category to implement a larger marketing model will change. “Double Stars” will hold high the banner of 3C + mode, high-end positioning and further lead
Consumption
Trend.
Moreover, industry analysis, settled in Pudong, Shanghai Suning strong first shopping district, built in Changning and Pudong flagship core “Double Stars”, the two stores can use business district of the mature condition, the scale and brand The advantages of radiation throughout the Shanghai market. “Double Stars” is not only to seize the strategic high ground household appliance market, Shanghai, Shanghai Suning also can set the Cao Xi, Tian Lin, and other more than a dozen flagship stores, build-intensive
Network
The army group fighting the establishment, its size and strength will be increased dramatically.
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