From August 11 to August 31, Beijing Gome second half of the first one with the largest and longest booming promotions continued for 21 days, the world’s leading home appliance brand in the state capital in major U.S. stores shock promotion, which is all to celebrate the birthday of Beijing Gome 7 years of age.
From early 1987 to operate electrical appliances and consumer electronics retail-based national chain, and today more than 240 cities in the country nearly a thousand Direct stores, annual sales capacity of 800 billion yuan of China’s largest electronics retail chain, Gome’s 20 years of Chinese home appliance retail market is a microcosm.
The past 20 years, China’s home appliance retail market has maintained rapid growth momentum, double-digit average annual growth rate. At present, the home appliance chain specialty store selling home appliances have become the mainstream Format, household appliances account for large and medium cities of more than 70% of retail market share, and began to extend to the medium and small cities.
However, the development of home appliance specialty store
short time, rapidly expanding network, not just in business management, there are many problems also led to unhealthy competition within the industry.
“We hope that through the first industry standards, to break some of the potential impact of industry rules of fair competition leading to achieve the sound development of the industry.” As this will be implemented on December 1 this year, the recommendation of industry standards the drafting of one of the units, the Shanghai Electric Appliance Association cross-Secretary-General Li Xihong of the Commerce Department released “home appliance specialty store” high hopes.
Regulate competition into focus
Lixi Hong told reporters that the association was received in late 2004 to “standardize” the task of drafting, the real start is the beginning of 2005. At the time, and the National Association for the United States, Suning, and other enterprises for the communication. When in June 2005, “Standard” for comments the draft started, the industry generated a strong reaction to this, the most important part of which focus on standard competition.
Lack of a rational plan for the phenomenon of large cities serious home appliance specialty store get together to fight for tourists, by low-cost competition occur, which make a lot of home appliance specialty store into trouble.
Lixi Hong said, to avoid vicious competition, “standard” provisions in the draft had the same physical distance between the professional store, there have been “professional home appliance store to open stores with the same distance between the professional should be controlled at 1000 meters away,” formulation, but this statement has aroused controversy. Today, the introduction of the “norms” will be home appliance specialty store by service population, divided into large, medium, small, large shop (8000 square meters) of the service population is 100,000 ~ 150,000 is appropriate, medium-sized stores (3000 ~ 8000 square m) of the service population is 100,000 is appropriate. Also pointed out that specific city (region) should be the number of home appliance specialty store setting overall control, also proposed the siting of appliance specialty store where the city should be consistent with the overall planning and business network layout plans, and other commercial activities within the region and the environment coordination.
Li Xihong that “such statements are not in accordance with the service radius, but the population divided according to the service, which does not exclude the population concentrated in certain regions of the possible number of home appliance specialty store, the problem in the current stores, chain stores distribution is rather common. as long as other areas of the region, and the environment in harmony Commercial Form, opened two home appliance specialty store also can. It can be seen the current standard is from another angle on the competition between stores were the norm. “
Concerned about relations with suppliers
Home appliance specialty store relationship with suppliers has been the media attention. Earlier, the only home appliance specialty store slotting allowance to the supplier of the things collected lot of heated discussions, a lot of media on board layout, it also attracted the attention of the Ministry of Commerce. To this end, the five ministries in 2006 the Ministry of Commerce promulgated the “Measures for the Administration acts retailer promotions”, “fair trade retailers, supplier management approach”, supplier relationship on the specialty store and made a series of specifications.
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