Why discount appliances discount? Gifts are also “three guarantees”? These businesses had sales practices vague, developed by the Ministry of Commerce and was formally introduced earlier this month, “home appliance specialty store” (hereinafter referred to as “Standard”) has been marked by clearly defined. Businesses not only to express the reasons for lower prices on the gifts offered to consumers to be responsible in the end. To further understand the content should be standardized, a reporter asked the industry to the specifications of the interpretation.
Promotion to express the reasons As the first domestic home appliance retail industry standard, which most consumers are concerned about is the behavior of business sales limited. “Standards” provides lower prices of goods sold, should inform consumers of the true causes of lower prices and the real decline; defective goods, should also express defective condition and manufacturers, retailers, the relevant obligations exempt.
Industry insiders said that the discount items, some have a national home appliance chain management.
To prototype a discount, for example, some retailers have created special discount, where the unification of all sample sales and management.
“Norms” also provides reduced-price selling of goods should also indicate the original price, the original should refer to the previous price cuts in this transaction in the shopping malls are trading the price of the Notes. Appliance stores in the original play, the relevant competent authorities to verify.
Gifts should also enjoy the “three guarantees”
Data shows that in the home appliance product quality complaints, because of quality problems caused by gifts proportion increased year by year.
In response to this market phenomenon, “Standard” provides appliance stores may not meet the quality requirements items as prizes, gifts, and gifts should ensure consistent use of appropriate performance and safety requirements and bear the responsibility of quality gifts.
A home appliance stores say the gifts are not labeled as the price, if a refund, you need to go through with the original merchandise return procedures subject.
Marketplace distance should be at 1000 meters away
“Norm” for the home appliance stores, “get together” to make the limit behavior of shop. Department of Market System Development Leader told the media that stores the location of the site should be consistent with the overall business plan, the new store to open stores with the same distance between the professional should be controlled at 1000 meters away.
20 years, the domestic appliance market has maintained double-digit average annual growth rate. Home appliance specialty store has gradually become the mainstream of cities appliance retailing. According to statistics, home appliance home appliance chain specialty store accounts for large and medium cities of more than 70% of retail market share to the extension of medium and small cities. However, the number of in-store “explosion”, while household appliances retail sales are not growing as fast as the number of stores, a large rate of expansion has also brought negative effects. Industry experts said the store expansion faster than the consumer electronics market growth rate, is the main reason for poor single-store benefits.
“Norm” in that specific city (region) should set the number of home appliance specialty store to be total control, a large shop (8000 square meters) of the service population is 100 000 -15 10 000 is appropriate, medium-sized stores ( 3000 square meters of -8,000 sq m) of the service population is 100,000 is appropriate. Therefore, “standard” requires the establishment of the city on the number of home appliance specialty store to be controlled, required to comply with the siting of appliance specialty store where the city commercial network layout planning is to prevent the home appliance chain into “Happy Valley enclosure” in vicious competition.
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