TV Shopping, in the case of slow sales stores, home appliance chain enterprises began seeking ways to diversify. Yesterday, industry experts said that the current TV shopping market is a bit confusing, Gome capital invested relative to their total assets and sales revenue are “drop in the bucket,” Gome appliance chain into the TV shopping on the little shock, but it may lead to the washing of TV shopping industry card.
2008 11 13, China Chamber of Commerce Committee Chairman media shopping assistant Zhou Liang told reporters, the national U.S. television shopping may sell home appliance chain Gome pattern onto the TV, the national U.S. television channels may be time to buy packaging, household appliances through the TV show other goods in the sales process using its store of resources and logistics systems, consumers can go directly to the States United States store delivery, delivery more quickly, reducing the rate of complaints, but also facilitate the delivery, management information feedback. “National U.S. television shopping television actually founded a virtual marketing site, since the cost of buying channels is far less than the time the store opened, its access to excess profits,” This shows that the country is the U.S. TV Shopping the store with each other interdependent. Compared to other TV shopping for the store has become the country’s biggest advantage the U.S. television shopping.
That Gome will be able to help the logistics resources to expand sales of existing stores, further control channel, from suppliers to obtain more income. It is understood that the future of the country the TV shopping and department stores may also sell merchandise. Related TV shopping experts believe that the United States into the TV shopping States, by virtue of its branding, logistics, product quality, service and other aspects of mature experience, will bring reshuffle of TV shopping industry impact.
“States United States would impact on the TV shopping industry, home appliance chain is much greater than on the development of home appliance chain basically no impact,” Deputy Secretary-General, China Electronic Chamber of Commerce, said Lu Renbo, TV shopping industry is one of the future retail development kinds of Format, the country can not store the U.S. operation and the store combined U.S. annual sales compared to the country the size of 100 billion yuan, its not big into TV shopping, TV shopping industry is a bit confusing now, the country can achieve a great development of the United States still unknown. It is understood that the Peng Huang Guangyu’s investment in Thailand two years ago proposed the development of TV shopping, personal care products, etc., but since then has been no relevant action.
Present, Gome has more than 1,300 stores, annual sales income over 100 billion yuan, the investment into the television shopping programs less than 1% of annual sales revenue, due to the country the United States,
Suning Using delayed payments to vendors, the hands are holding a lot of money.
“GOME layout is now focused on the development of 34 markets, optimization
Digital 3C structure such as the sale of goods, “Gome vice president, brand director Ho Ching Yang said, Gome’s development is still mainly rely on single-store efficiency improvement and expansion of stores, TV shopping channels, but the country as a U.S. construction of new exploration. Suning Appliance also that the store’s expansion is the primary means of development, has no intention involved in TV shopping industry. said Sun Weimin, president of Suning Appliance, China entered the United States into the TV shopping than online sales, online sales can be said that the current status of non-essential .
“States United States television shopping by consumers saw in the future, more might be
Small appliances Sales, “Lu Renbo that
Refrigerator , TV , Air conditioning Not suitable for large consumer appliances such as TV shopping, TV shopping abroad are also more concentrated in small appliances, household goods and other areas. Large durable consumer goods more expensive, consumers are more used to the scene selection.
States United States to enter TV shopping will not change although the scale of home appliance chain depend on the development shop, but for the current mess in the TV shopping industry, there will be some impact. Data show that China’s TV shopping industry last year reached 10.5 billion scale, the future may reach several hundred billion dollars market, but China’s largest TV shopping company Acorn International, last year’s sales income of 262 million U.S. dollars, 1 billion yuan investment in the country the United States relative The industry, is a big investment.
It is understood that hired this year, Gome has extensive experience in TV shopping operation Zhengji Chong join Cheng was responsible for Taiwan’s Eastern TV shopping business, served in the Mainland, Sunshine Shopping CEO. However, Zheng Jichong and Gome Gome did not reveal the specific business model of TV shopping, and development plans, but experts believe that the impact of its television shopping is inevitable.
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