States United States
Opened six new stores, Suning to open three new, large and medium to open a. The reporters found, and before the fast “started taking” the patterns are different, Dazhong, Gome, Suning in Beijing this year, the shop began to adjust the rhythm.
Fast shop for several years, so that the capital
Home Appliances
Marketplace form a “close fight” posture, and even the North Third Ring Road along the 500 meters on average, a home appliance store there. The tight layout of the direct result of a single shop-effective appliance stores fell, a single home appliance chain store giant benefit per square meter or even dropped 20%. Reporters yesterday in Madian see a giant bridge in a small store Anzhen by rival stores and stores of their own brothers, few customers come.
States United States
Electrical
Group President Chen Xiao has frankly stated that from home appliance chain management quality of the current terms, whether States or the United States for the competitors, all the stores are difficult to achieve profitability. He said that with the rapid expansion of store size and improve the profitability of single-store appliance chain industry, the level of the substantive work of the coming period. Chen Xiao revealed that the United States and the future will greatly slow down the speed shop.
Song Hong, general manager of Dazhong Electronics
said that despite the frequent shop quickly to scale, but now because the cost of shop brought-store sales growth has been far greater than can bring profits. He said that medium and large electrical stores this year will be adjusted, focused on creating big profits and strong radiation shop at the same time through the “single shop and evaluation system” to adjust poorly managed stores, to ensure that each store’s output capacity.
As outsiders, Suning into Beijing in 2002, the number of its stores and distribution can not be compared with the other two giants. Although the first quarter of Beijing Suning out only three stores, Suning CEO Sun Weimin, but told reporters, Suning stores in Beijing, the number of target areas for the 70, this year will continue to accelerate the shop, but “certainly benefit a single shop number one. ” Suning Beijing branch said relevant, Beijing Suning stores the existing 31 homes, 30% in the Third Ring Road, Fourth Ring Along, located in the community, more suburban stores, etc., to avoid proximity with competitors conflict.
Early as 2005, the industry and experts predict that there is a home appliance store in 2006, shut down years, though in 2006, stores did not see large-scale delisting, but the beginning of 2007, slowing home appliance giant in Beijing, speed shop, could not help but people to think of that almost forgotten by the market predictions.
Expert opinion
Single shop upgrade will give more pressure on suppliers
Liu Buchen, household appliances industry experts believe that slowing the pace of household appliances shop chain is the trend. He said that in Beijing, Shanghai and other first tier cities, home appliance chain store sales in the ratio of nearly 80% share of this market has little room for growth, too many stores will reduce the number of single-store profitability, even lead to losses. He said that the current home appliance giant in the first-tier cities have very few open stores. Many small number of new store openings and strategic store, not to occupy the market space, but to squeeze out against competitors. “Some companies even support the loss of stores, not ceding the spot to rival.”
Liu Buchen, said home appliance channel a large part on the source of profit for manufacturers to rely on the rebate, slotting allowance, etc., so stores, “one shop to improve efficiency,” In fact, manufacturers and suppliers will bring more pressure.
The State Council Development Research Center of Market Economy Institute deputy director Lu Renbo market consulting center that in Beijing, Shanghai and other secondary market, the competition is not the home appliance chain store openings competition. But he also said that the whole market has long been home appliance chain in Beijing over-saturation, but for different enterprises, different degrees of saturation. For example, medium and large, countries the United States in Beijing, the larger the market, development priorities will focus on the quality of stores, while Suning stores in Beijing, the scale is not the dominant market share, it will speed up the shop is still expanding.
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