Few days ago, is Father’s Day, Miss Hu filial piety to his father prepared to buy a electric shaver. Too hot, they complain to the mall pick too crowded, Miss Yu Shihu log home of a local said to be “very fire”
Home Appliances Site selection. She finally picked a Philips HQ6070 electric shaver. This site recommends web pages prominently marked “Price is 429 yuan,” indicate the actual price of only 386 yuan, enough to benefit the bar! Miss Hu orders under this plan immediately, in others, under the advice of a friend had a long acting by, and then login Chengdu internet store, found the Philips HQ6070 electric shaver is also where the actual price marked 385 yuan. Although the difference was only just a dollar, but Miss Hu is happy in the internet store under the order. “Gome chain stores everywhere, to the States United States Web site to buy things naturally trust you.” Miss Hu’s remarks intriguing.
According to related statistics, since 2004, started as Dangdang in book on the field trying to test the water department to 3C, 3C 2009, Dangdang publications department store sales growth rate than at least 1 times faster.
At the same time, Jingdong network, a new network of professional home eggs made frequent power grid. Some experts predict that countries in 2009, purchased power market will grow more than 200%, next three years, the size of National Grid will purchase more than 100 billion yuan, a challenge to the country the United States,
Suning Appliance stores and other traditional mainstream of the emerging home appliance channel. But the view was expressed that, even for the time being put aside the price factor alone, the traditional home appliance chain visibility and perfect after-sale
Service , In the form of a solid reputation among consumers, but also a number of home appliances shopping sites can not compare.
The other hand, challenges, local home appliance chain giants how to react then?
Attacking side?? Into the home purchasing power challenges the traditional store
Online shopping, as a new form of consumption, with its easy and fast way, more and more accepted, except for some small items, the appliances have gradually entered the ranks of online shopping and to low prices consumers in the form of attracting attention.
Dangdang opening appliances channels, Di open ICT appliances,
Digital Appliances online sales channels, in the telecommunications field to spend 10 million yuan to build online mall, Jingdong Mall into the consumer electronics market … … With the deepening development of the Internet, 3C products, more and more Internet sales platform. Related statistics show that China’s household electrical appliance market in 2008 topped 800 billion yuan, including home purchase market share in power about 2% to 20 billion yuan. With the number of household appliances appliance manufacturers to actively enter the online mall, home network share in this emerging field has become a consumer in 2009
Electronic The main distribution channel. At present, the number of home appliances online shop has exceeded 1,000. China Electronic Chamber of Commerce, sources said, some home appliances sales network in Beijing, Shanghai and other cities share is expected to exceed 10% of sales share.
Reporter has learned that the current sales of home appliances via the Internet, there are three broad ways: first, household electrical appliance enterprises to open up their own website network product sales channels, such as Haier’s Online Shopping Mall. Because most brands have a well established and stable sales channels, so they set up shop online is making the product more exhibitions. Second, the traditional home appliance channel providers to build a comprehensive shopping website, such as Gome online mall. Stores because of the support entity, in this way in logistics, product category has certain advantages. “In 2007, internet store sales reached 300 million yuan, however, online mall sales year in the States United States the proportion of total sales in less than 1%, but the next 35 years, online sales are expected to exceed 10 billion. “
GOME Electrical Appliances E-commerce department has says. The third is to open up e-commerce site dedicated appliance sales channels, such as large household appliances Jingdong Mall opened sales channels. Because it is non-store business, with products sold in this way there will be some price advantage. “In the absence of the store, coupled with continuous improvement of logistics system, making our products cheaper than traditional stores about 20%.” Appliance shopping site who have told the press says.
In a mature market, prices can be largely about the level of consumer purchase intention. E-commerce sites rely on their own unique business model, built the price advantage compared to traditional channels. However, non-store business from the price advantages arising from e-commerce Web sites are still capable of supporting a strong competitive advantage?
Shou Fang?? Traditional stores online mall price, service has advantages
“From January to May this year alone, the United States into Chengdu, China Online Shopping Mall’s marketing resources on more than 200 million, so much the intensity of support is unprecedented.” Yesterday, Chengdu internet store executives interviewed Ms. Chen said that from January to May this year, online mall sales of nearly 600 million, while total sales last year, only 8 million yuan. Online sales continue to rise, indicating that online shopping has become a trend is indeed home appliances, the country which also attached considerable importance to the United States.
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