States United States , Paraelectric, Wing-lok. I understand that Suning Zhongshan market also will be settled in the near future.
Home appliance chain Giants continue to enter, to Zhongshan
Appliance Retail Sudden change in industry structure, together with the Enclosure Movement launched one after another, so that the original
Competition The relatively weaker home appliance retailers “heavy casualties.”
Appliances with Locks Integration has already begun in the expansion
According to “Zhongshan Daily” reported to predict future trends, we must first sum up the past year. Paradise Zhongshan official said, in 2005, is
Retail The first year of full liberalization of foreign as well as large-scale expansion of professional home appliance chain, integration of the year.
According to preliminary statistics, in 2005 the top five giant home appliance chain to open nearly 600 stores, spread to nearly 100 large and medium cities. Giants in the domestic home appliance chain on busy civil war, foreign
Home appliance retail chain Giants such as BestBuy and so increased the amount of procurement in China and plans to open stores in China.
Style home appliance chain industry mergers and acquisitions also come and go. Gome, Yongle,
Five Star Dengjun full advantage of
Capital The role of the pioneer tool, for example, in April last year before the succession to Jiang Su Guangyuan Yongle, Nanjing Lantern, Chengdu Department Store (electrical) put under the arm of then then set Tsann Kuen 3C, marriage Xiamen think the text appliances, repurchase Henan Tongli electrical appliances, rapid expansion of the South, Southwest, Central China market. Recently, a joint venture together Dazhong Electronics, shows the integration of the industry is no longer confined to a small home appliance chain of regional, national integration effects have been revealed.
The responsible person said, 2005 is the fastest growing home appliance retail chain in the year, but exposed some problems the industry as a whole, it is the industry’s exploration and reflection, such as malignant expansion led to a decline in single-store operators and other benefits for 2006, paving the way to adjust the industry.
Home appliance chain industry in the future
Four Trends Paradise Zhongshan head that channels from the chain in 2005, and the appearance of household appliances industry, can be expected in 2006 will show four trends:
A professional chain of home appliance market share concentration of channels will continue to increase. With the large-scale professional home appliance chain enterprises through direct shop, M & A, joint ventures and other forms basically completed the strategic layout in a market and began to secondary and tertiary market penetration, household appliances retail market share and further concentrated to a professional home appliance chain.
2, appliance manufacturers introduce new products faster. The information age the rapid development of electronic technology, the appliance manufacturers compete to accelerate the pace of product upgrades, flat panel TVs CRT TVs are gradually replaced by the market
Sell The mainstream variety, energy efficient refrigerators,
Air conditioning , Health Dual Power Washing machine And other new filed one after another.
3, continued low prices of home appliances as a whole. The growing capacity of domestic manufacturers, home appliance industry, the total excess production capacity, according to the latest survey, the overall lower trend in prices of household appliances in the short term will not change, but some home appliance prices continued to fall after the previous phase, now beginning to stabilize stabilized.
Fourth, changes in vendor relations, balance will increase. After appliance manufacturers and repeated games between the chain channel, manufacturers are gradually between the type of cooperative partnership of equality and reciprocity, sharing of consumer demand, orders, shipments, inventory and other data platform, the formation of a strategic development alliance balanced.
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