October public consumption and a sharp fall in consumer sentiment is turning point
We had predicted in September: the past, gold 9 silver 10, gold this year, or only nine. Reporter found that some consumers, the economic environment, investment income last year, even during the first half of this year compared to all be optimistic, so consumer spending appeared more substantial decline. Title says is a business people say the consumer point of view of the “rebellion” of the language, although the statements of a, it represents the current number of consumer psychology.
Sales growth slowing Leave the adjustment, as many new stores sales up 1 small cool, amazing, like, in October into the slow lane suddenly, but also allow some stores unexpected. “National Day holiday, excluding this year, including October sales of less than two weeks last October.” 1
Home Appliances Marketplace leader told reporters, “Even in the first half of the non-holiday, our average daily sales of a single store can be maintained at more than 50 million, into October, the daily average of less than 30 million Compared to last year deserted lot.
“individual stores, people flow was significantly worse. “Even a few layers of floor, and found that less than 200 the number of people shopping.”
States United States Suning Through the store reloading, opening new stores, etc., to expand market share, increasing sales volume, thus the overall sales in October to play a certain stimulus. But this year growth has been less than in October significantly in previous years. “Since the presence of Foshan, Suning to achieve 30% annual increase, while in October this year compared with last year has some growth, but by only about 10%.” Foshan, said Su Ning, a responsible person.
Gome of a responsible person also said that sales growth year on year there, but certainly less than before so dramatically increase the.
According to report, many stores already completed a full year of sales tasks, if the growth slowdown continued into New Year’s Day, will store the full year growth target to a certain pressure.
Store seeking to do more “cake”
“Economic environment that, for all of my savings was.” Store executives believe that the people of today’s consumer psychology and environment are closely linked. “House sales are not satisfactory, new home decoration on the electrical demand reduction; investment market ineffective, many people’s money quilt in the stock market, not enough real money to spend.” Sky-blue appliances that a manager. “It’s like
Refrigerator , Washing machine , TV And other large electrical appliances, different from the daily consumer goods, consumption, they need to have some economic basis for support, it plainly, loose money on hand to spend before considering the current shortage is that many consumers. “Jiang Xi Suning that” consumer environment is not optimistic that a large environment, and as a store, starting from its own, more ‘cake’, to expand market share and do more to promote the public’s consumption and driving. “
At a time when home improvement season, many stores that will price, packages and so on, more benefits to consumers and choice to the consumers more money to “see to.” Reporters recently seen shopping along Union appliances, many home appliances have also played 8 prefix Zhetou, even if the individual has been importing high above home appliances, is also involved.
Consumer sentiment is turning point Side is the store by doing discount sales to attract consumers, while the financial tsunami, consumer psychology changed significantly.
Automatically reduce the level of consumption. “Two years ago, and last year, many customers shot generous set of speakers is also easily buy several million.” Audio-visual device for the South China Sea were told journalists, as high-end audio company, consumers with high-income white-collar workers, business owners, etc, the first two annual investment income rich, stimulating them to spend high-end audio. “But things are different this year, operating income of many people less and less willing to spend money on expensive stereo fever.” Sky-blue appliances also said that the consumption structure, the same product, consumers buy grade corresponding decrease, so not much change in sales, but sales decreased.
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