Competing against giants in the provincial capital Zhengzhou, the first Golden Week. Starting from May 1, Zhengzhou
Appliance Retail Smoke industry, home appliance chain giant have done their best to start a hard-fought.
Five-star, two home appliance chain giant Suning recently joined to become the business district of Zhengzhou appliances Bayside Kong
Retail Golden Week the focus of most attention. The morning of May 1, Henan
Five Star Yu Rong, general manager of the joint
Skyworth , TCL, Chang Hong, Konka, Hisense Top five major vendors, selling machine in the Dragon signature stores, reported sales of Changhong air conditioner one day alone more than 100 units; Suning Appliance to be outdone, May 1 multi troops dispatched the same day, a large number of color pages dissemination of information, said there Special machines at lower prices.
Because no competition around, May 1st opening day of the Tom Lee? Paradise Yellow River Road store the text in the construction business district can be described as “thriving.” The morning of May 1, the reporter saw at the store in front of hundreds of hand-held consumer advocacy color page waiting mall open. Wearing
Advertisement Card, holding posters of the “living advertisement” in stores and outside continue to shuttle.
Golden Week a few days ago to take striking Gome little movement strategy, starting May 5 through
Mobile SMS advertising, slogans such as “Golden Week no low” slogan, declaring the day in the May 7 to do “all the ones who enjoy the minute left, all the gifts one does not stay.” The appliance store promotional efforts can be described as a wave away with a wave.
The appliance manufacturer promotion with massive consumer to join in all the major home appliance business this week earned a gold pours. Five Star China announced on May 3, 1 May day, the Denon store sales of up to 800 million; according to Tom Lee? Wing-lok, person in charge of sales department, on May 1st day of the transfer of air conditioning aftermarket installation of emergency workers, nearly 500 people, sent more than 100 delivery vehicles, vehicles.
According to the new flight electrical
Henan branch manager sales management Tao, this year’s Golden Week sales exceeded their expectations, on May 4 to start a new flight of several best-selling refrigerator almost all out of stock.
According to industry analysis, as the temperature gradually increased, consumers are accustomed to buying in the 51 Golden Week “cold appliances” so many home appliance manufacturers in the first half of the promotion is funded entirely concentrated in the May 1 Golden Week use increased the intensity of special and gifts, this is Golden Week this year the main reason for strong sales of home appliances; In addition, this Golden Week is the leading home appliance chain giant market in Zhengzhou, the first open play “large battle”, which family did not dare take it lightly, in the planning, publicity, and the extent of all the ones who enjoy a style all their own, making promotional war excitement.
Simultaneously in the industry, home appliance retail giant after several rounds of bitter war, the “special”, “signature machine sales,” “gifts” and other promotions appeal to consumers has been greatly reduced, then wants to attract consumers the eye, not only to rely on more innovative promotions and more to rely on good service and comfortable shopping environment.
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